We live in a polarized time. Whether it’s politics, culture, or global issues, disagreement has become a daily reality, and with it, heated debates about free speech, cancel culture, and boycotts.
There is growing frustration from people across the spectrum, left, right, and everything in between, about the supposed unfairness of boycotting individuals, companies, or even entire countries for their political or social views. The common refrain? “What about freedom of speech?”
Let’s be clear: freedom of speech is not the same as freedom from consequences. In countries like Canada freedom of expression is protected by law. You won’t go to jail for voicing a political opinion or criticizing your government. But that doesn’t mean people are obligated to support your message, your business, or your work after you speak. That’s not oppression. That’s choice. Yes, coordinated backlash can sometimes feel unfair or extreme; but it’s still not the same as government censorship.
We’ve seen this dynamic unfold across the spectrum. I’m not anchoring my argument in pop culture divides - these examples are illustrative, not central to the point. Elon Musk complains that the political left is boycotting Tesla. Rachel Zegler has faced backlash from the political right following some of her public remarks. But neither is being silenced in any legal or institutional sense. They’re simply experiencing the marketplace of ideas in action; where people are free to respond, push back, or walk away.
And let me be very clear: I do not condone any form of violence, threats, or harassment, whether directed at companies like Tesla or individuals like Rachel Zegler. Peaceful disagreement and consumer choices are part of democracy. Violence is not. There’s no place for it in any conversation, no matter what side you’re on.
When we choose where to spend our money, whether that’s a product, a service, a movie, or even a travel destination, it’s a personal decision rooted in our values. That’s not censorship. That’s a conscious consumer decision. And again, that’s capitalism.
And in a professional context, the same principles apply; especially when your public identity overlaps with your career. Whether you’re a public figure, a team leader, or a junior employee building your career, your personal brand matters. What you say, support, or share online, or in public, can impact how others perceive you. That includes employers, clients, colleagues, and professional networks. It’s not about suppressing your views; it’s about understanding the landscape you’re operating in.
Companies often try to stay neutral for this exact reason: to avoid alienating stakeholders. Employees, meanwhile, are increasingly expected to reflect the values of the organizations they work for; especially in industries with strong social or ethical frameworks. What you post on social media or align yourself with can influence hiring decisions, promotion opportunities, and partnerships. Like it or not, it’s the reality.
You don’t have to silence yourself. But if you choose to be vocal, especially on controversial issues, be strategic. Understand your audience. Understand your industry. And most importantly, understand the difference between being silenced and being held accountable for your impact.
There’s no easy answer for how businesses, influencers, or professionals should handle this. Some stay neutral. Others take a stand. But every choice, or refusal to choose, carries consequences. And in a democratic, capitalist society, people have the right to decide who they support, who they buy from, and who they work with.
That’s not cancel culture.
That’s not censorship.
That’s freedom - and it cuts both ways.