Terms of Employment: Full-time, Exempt, At-Will

Reports to: President

Staff reports: None

Position Location: Remote in the U.S.

Summary:

The Program Manager leads Animal Equality’s U.S. plant-based food initiative, Love Veg, with the responsibility of developing strategic content campaigns that inspire people in the United States and Canada to reduce animal product consumption and adopt plant-based foods.

This position oversees high-impact digital and public-facing initiatives designed to grow Love Veg’s reach, relevance, and influence across U.S. audiences. The ideal candidate is a highly skilled content creator who is a natural on camera and experienced in translating food, trends, and behavior-change insights into compelling campaigns that drive measurable engagement.

General responsibilities:

Develop and execute, alongside the Communications Manager, strategic content campaigns that promote plant-based eating through Love Veg, U.S.
Create high-quality digital, shareable content across web, email, and social platforms, including written, visual, and video content
Serve as a visible spokesperson for Love Veg in public-facing content, including on-camera videos and digital storytelling
Produce highly engaging plant-based food content, including recipe videos, practical cooking tips, meal inspiration, and audience-centered storytelling that encourages lasting dietary change
Coordinate and maintain Love Veg webpages and digital channels, ensuring regular publication of recipes, articles, campaign content, and seasonal features
Lead content planning calendars and identify timely content opportunities tied to food trends, seasonal moments, and campaign priorities
Collaborate with internal teams to align Love Veg messaging with broader campaign priorities
Develop and lead plant-based campaigns that mobilize public support and encourage food sector companies to adopt more plant-based policies and offerings
Track and analyze traffic, engagement, conversions, and campaign performance to optimize results
Facilitate audience surveys and content feedback initiatives to improve audience relevance
Build and cultivate relationships with supporters, creators, chefs, influencers, and aligned public voices who can expand Love Veg’s visibility
Identify opportunities to strengthen audience acquisition, retention, and brand awareness
Work with international teams when collaboration opportunities arise
Perform other duties as assigned

Qualifications and requirements:

A strong commitment to Animal Equality’s vision, mission, strategy, culture, and organizational values
A commitment to Ownership, Efficiency, and strong Feedback
Minimum of three years of relevant experience in digital campaigns, content strategy, communications, or audience engagement
Demonstrated success in creating content that drives audience growth and measurable engagement
Strong on-camera presence and confidence appearing in video content
Enthusiasm for home cooking, recipes, and practical food preparation is a plus
Good writing skills with the ability to create clear, engaging, audience-focused content
Strong understanding of digital storytelling, social content trends, and content performance
Experience with SEO, social media metrics, and digital analytics
Ability to interpret performance data and improve campaigns based on findings
Experience managing content calendars and multiple priorities simultaneously
Strong familiarity with plant-based food trends, consumer behavior, and food-related content
Ability to create or direct compelling food content, including recipes and practical lifestyle content
High degree of computer literacy and proficiency in Microsoft Office and digital content tools
Strong organizational skills and attention to detail
Strategic thinking, creativity, and problem-solving ability
Excellent interpersonal communication and ability to work cross-functionally
Ability to work independently in a remote environment
Willingness to work additional hours when needed to meet deadlines
Candidates must be able to sit for extended periods of time in front of a screen and type
Furthermore, a valid driver’s license is beneficial
This position requires occasional travel

Salary and Benefits:

$60,000 to $65,000 gross per year. Benefits package includes 100% employer-covered health, dental, vision insurance, paid parental leave, a generous vacation package, paid sick time, 1 paid volunteer day per year, 2 floating holidays, and 401(k) with partial employer match.

If you want to learn more about what working at Animal Equality is like, please visit: https://animalequality.org/jobs/our-work-culture/

Employment Relationship:

Employment is at-will and may be terminated by either the employee or the Company at any time, with or without notice, subject to applicable law.

Work Hours and Overtime:

This is a full-time, salaried, overtime-exempt position. Standard work hours are expected to be approximately forty (40) hours per week. Actual schedules may vary based on operational needs.

Application Deadline:

Applications will be accepted until the position is filled.

Applicants must be currently authorized to work in the US on a full-time basis.

When you apply for a job at Animal Equality, we collect personal data from you during the evaluation process, including your name, contact information, resume, and cover letter. We may retain this data for internal purposes for up to 1 year, including after the hiring process is complete, to consider you for future employment. Please let us know if you would prefer we delete your data in the event we select another candidate. We will not sell or share your information with any third party.

Animal Equality is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military or veteran status, reproductive health decisions, citizenship or immigration status, or other non-merit factor.

Animal Equality

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LoveVeg Program Manager