Preorders + Partnerships Manager — Discovery Cards Launch

Moving Rasa Discovery Cards Launch

Contract · Part-time · 6-week sprint · NYC preferred (hybrid) or remote

Overview

Moving Rasa is launching Moving Rasa Discovery Cards, a premium reflection deck that is tarot-adjacent and designed for personal growth, embodied inquiry, and community practice.

We are hiring a hands-on Preorders + Partnerships Manager to help grow our waitlist, fill two pre-launch Founding Supporter workshops, build aligned collaborations, and most importantly convert early supporters into deck preorders.

Important: The funnel strategy, core messaging, and primary email sequence are being developed internally. This role focuses primarily on preorder generation, waitlist growth, community outreach, partnership building, workshop enrollment, and campaign coordination.

This role is deck launch focused only. Coaching and 1:1 services are not in scope.

Pre-Launch Workshops

Before printing the deck, we will host two in-person Founding Supporter Intro Workshops using a Workshop Canvas Pack and preview card images.

May — NYC
June — California

The founder will lead the workshop content.

This role focuses on promotion, outreach, partnerships, enrollment, and helping convert workshop momentum into preorders.

Primary Outcomes

By the end of the 6-week sprint, we have:

Strong waitlist growth with clear lead-source tracking
Deck preorders actively coming in
May NYC workshop filled or strongly on track
June California workshop actively filling
2–4 aligned collaborations booked
A clear partner and outreach pipeline established
Weekly reporting on waitlist growth, workshop registrations, and preorder conversions
A clear launch calendar through the summer

Time & Compensation

8–12 hours/week for 6 weeks
$3,000–$4,500 total, depending on experience
Optional milestone bonus tied to measurable outcomes

Core Responsibilities

Waitlist Growth + Preorder Conversion

Drive qualified traffic to the waitlist, workshop registration, and preorder pages through:

community outreach
partnerships
practitioner networks
aligned organizations
targeted promotional campaigns
direct invitations to relevant communities

Track lead sources and identify which channels, communities, and messages are producing the strongest waitlist growth and preorder conversion.

Support the path from:

outreach → waitlist/workshop interest → deck preorder

Partnerships + Collaborations

Build relationships with aligned communities and organizations that can help amplify the launch.

Identify and outreach facilitators, practitioners, community leaders, and organizations
Build a list of aligned collaborators in NYC, California, and online
Book 2–4 collaborations such as:
- newsletter swaps
- IG Lives or conversations
- community presentations
- partner-hosted workshops
- event hosts
- affiliates or aligned promoters

Workshop Promotion + Enrollment

Help ensure strong enrollment for both Founding Supporter workshops.

Support promotion for the May NYC workshop
Support promotion for the June California workshop
Coordinate partner amplification and community outreach for each city
Help ensure workshop registration pages and reminders are functioning smoothly
Support a repeatable enrollment process that helps workshop visibility also grow the broader waitlist and preorder pipeline

Email + Campaign Operations Support

Support implementation of internal launch assets.

Load and schedule campaign emails in Bloomerang
Support segmentation and campaign coordination
Help manage reminders and workshop communications
QA automations and flag issues
Recommend improvements based on performance data

Reporting + Coordination

Maintain a simple weekly scorecard tracking:

traffic
waitlist growth
workshop registrations
preorder conversions
lead sources
campaign performance

Provide a weekly plan and recap with learnings, next steps, and recommendations.

Targets

By Week 2

100+ new waitlist signups
10+ deck preorders
May NYC workshop promotion active across multiple channels
Early traction toward workshop enrollment visible
Active outreach momentum and lead-source tracking established

By Week 6

400 -600 total new waitlist signups
50+ total deck preorders
May NYC workshop filled or strongly on track toward 25 seats
June California workshop actively filling with a repeatable enrollment system
2–4 collaborations booked

Sprint Deliverables

By Day 14

A prioritized outreach map with key audience buckets
(for example: somatics, movement, healing, AAPI community, tarot-adjacent, arts/community spaces)
50–75 aligned contacts identified, organized by strongest fit
30–40 personalized outreach messages sent
At least 8–12 active conversations or warm replies
At least 1 collaboration verbally in progress or close to confirmed
May NYC workshop promotion active across multiple channels
Lead tracking sheet/dashboard live, showing:
- who was contacted
- where
- status
- next step
- likely reach or conversion potential
Short written memo on:
- which audiences are responding
- which are cold
- what message angles are working
At least 100 new waitlist signups
At least 10 deck preorders

By Week 6

At least 400 total new waitlist signups
At least 50 total deck preorders
May NYC workshop filled or strongly on track toward 25 seats
June California workshop actively filling
2–4 collaborations booked
Repeatable outreach system established
Strongest lead sources for waitlist growth and preorder conversion identified
Summer launch calendar finalized

Required Experience

Experience in audience growth, outreach, partnerships, launch promotion, or preorder campaigns
Experience helping fill events, workshops, or community-based offerings
Strong written communication for outreach and relationship-building
Comfortable working independently and moving quickly
Ability to track results and adjust strategy based on performance

Nice to Have

Bloomerang, Mailchimp, Klaviyo, or ConvertKit experience
Squarespace or Shopify familiarity
Light paid social testing experience
Experience with mission-driven, arts, wellness, spirituality, or creator-led organizations
NYC or California community connections

How to Apply

Please send:

2–3 examples of relevant outreach, partnerships, launch, or preorder campaign work
A short note on how you would approach generating the first 100 waitlist signups and 10 preorders in the first two weeks
Your availability for the next 6 weeks
Your fee within or near the listed range
The tools/platforms you are strongest in

We’re especially excited to hear from people who know how to build momentum through relationships, aligned communities, thoughtful outreach, and real conversion—not just traditional marketing.

Moving Rasa

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