Position Type: Full Time

Education Level: Bachelor's Degree

Category

Staff

Description

Position Summary

The Coordinator of Annual Giving and Donor Engagement reports to the Vice President of
Advancement and plays a critical role in designing, executing, and optimizing annual giving
campaigns and donor engagement strategies to support the fundraising goals of the NMHU
Foundation. This position works collaboratively across departments to enhance donor
acquisition, retention, and stewardship, particularly through personalized communications
and digital outreach.

Duties and Responsibilities

Annual Giving Strategy & Donor Engagement
- Design and manage integrated, multi-channel marketing campaigns (email, direct mail,
video, texting, social media, websites, crowdfunding) that increase participation and
enhance donor experience.
- Develop and execute Giving Day, student philanthropy (e.g. SPUR), giving society (e.g.
1893 Society, President's Circle, Parents & Families Leadership Council), and digital
stewardship initiatives.
- Serve as a liaison to student philanthropy groups, managing event planning, donor
thank-you efforts, and campus engagement.
- Coordinate with Foundation and university partners to ensure message consistency and
brand alignment across appeals and stewardship.
- Support writing, editing, and collection of donor thank-you messages, especially from
student recipients, to strengthen donor impact stories.
Digital Campaign & Crowdfunding Management
- Manage full campaign lifecycle-from stakeholder collaboration and content
development to post-campaign analytics.
- Serve as the point person for campus units launching crowdfunding or peer-to-peer
campaigns; advise on best practices and campaign structure.
- Collaborate with Marketing & Communications for compelling visual and written
content, including campaign pages, graphics, and social media toolkits.
Event & Alumni Engagement Support
- Assist in the planning and execution of Foundation-led events including Homecoming,
stewardship receptions, and alumni programming.
- Work alongside the Director of Alumni Relations to integrate giving opportunities into
alumni engagement initiatives.
Strategy & Analysis
- Analyze donor trends and campaign performance to inform segmentation, targeting,
and continuous improvement.
- Present campaign updates, insights, and recommendations to the Vice President of
Advancement.

Qualifications

Minimum Job Requirements

Bachelor's degree in marketing, communications, business administration, or a related field
required

Preferred Qualifications

Master's preferred.
3-5 years in annual giving, donor engagement, or nonprofit marketing, preferably in
higher education.

Special Conditions for Eligibility
Knowledge, Skills, and Abilities

- Proficiency in CRM/fundraising systems (e.g., Raiser's Edge, Salesforce).
- Strong communication, writing, and editing skills with attention to detail.
- Ability to manage complex projects independently and collaboratively.
- Data-driven mindset with experience in segmentation and performance analysis.
- Familiarity with digital marketing tools; graphic design experience a plus.
- High proficiency in Microsoft Office Suite.

New Mexico Highlands University

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Coordinator of Annual Giving and Donor Engagement