ABILENE CHRISTIAN UNIVERSITY
KACU-FM Development Director
Position: Development Director
For the purposes of ACU's Background Check and Self-Reporting Policy, this position is classified as security sensitive.
Exempt/Full-time
Name:
The key principles of this job are to:
Support ACU's Mission: Educate students for Christian service and leadership throughout the world.
Help KACU meet its missional goals of serving the community, through underwriting and membership campaigns.
Basic Responsibilities
The sale and management of underwriting for the on-air support of KACU
Produce new leads/sales each month
Maintain current underwriters
In conjunction with the traffic manager, make certain that all billing is current
Essential Duties include the following. Other duties may be assigned. Reasonable accommodations may be made to enable individuals to perform the essential functions.
Work with General Manager & KACU staff to set station goals
Coordinate membership drives
Work with station staff to create and execute marketing plan for KACU
Be part of the public face of the station
Outreach with community organizations to establish media sponsorships and partnerships.
Produce special events such as Coffee with KACU, annual Christmas radio play, guest speakers, trade show booth participation, donor events, underwriter appreciation events, etc
Other duties as needed by a growing public radio station
Basic Responsibility B: Membership
Plan twice-yearly membership campaigns
Coordinate theme and design of fundraising premiums
Prepare challenge grants and matching funds for pledge drives
Schedule volunteers
Organize decor, snacks, and food
Create social media posts about fundraising
Work on-air shifts during pledge drives
Manage Captains Log during fundraising
Send thank you gifts after campaign ends
Basic Responsibility C: Underwriting
Prepare underwriting proposals for clients
Write FCC and CPB compliant copy for all underwriters
Use Arbitron data from Radio Research Consortium for listener analysis
Prepare regular pipeline reports on underwriting
Plan, coordinate and provide underwriters for special fundraising and marketing projects
Plan and coordinate KACU participation in Abilene Business Expo
Network with community leaders, and advisory council members
Work to secure all underwriters on yearly contracts
Work with agencies and foundations on cross promotion and fundraising
Work with student office assistants
Renew underwriters
When possible maintain contact with Abilene Chamber of Commerce activities
Use social media and mass emails to communicate with KACU listeners and underwriters
Coordinate with Community Advisory Board to schedule meetings and prepare for them
Professional Development Requirements: Know how to perform on a PC and Macintosh
Skills
Basic knowledge of public radio
Knowledge of underwriting sales (advertising sales) techniques
Strong networking/people skills. Should be outgoing and social
Basic computer skills to include word processing and spreadsheet
Basic knowledge of accounting practices
Training Modules Required
Mail Chimp
Canva
FCC copy requirements
Excel or other database systems
Qualifications:
ACU is affiliated with the fellowship of the Church of Christ. This position requires the employee to be a professing Christian and to be willing to support the Christian mission of ACU.
Professional
Good communications skills
Use computer programs, telephones, copier
Able to coordinate people and schedules
Excellent attention to detail
Personal
Patient
Flexible
Encourager
Physical Demands
Sitting for long periods of time (available during business hours)
Normal office environment for 40-hour work week
Driving
ACU does not unlawfully discriminate on the basis of race, color, age, sex, disability, genetic information, national or ethnic origin in employment opportunities, in keeping with applicable state and federal law.
ACU is committed to maintaining a safe and secure campus environment and protecting the university's financial and physical assets. Therefore, Abilene Christian University conducts background checks on all candidates for employment in security sensitive positions. As a current employee, it will be determined if you need an additional background check upon your hire.
