Director, Digital and Marketing Strategy

NAACP Legal Defense and Educational Fund, Inc. • Full-time • New York, NY, US • $130k - $170k / year • 12h ago

The NAACP Legal Defense & Educational Fund, Inc. (LDF) is the country’s first and foremost civil and human rights law organization. Founded in 1940 under the leadership of Thurgood Marshall, who subsequently became the first Black U.S. Supreme Court Justice, LDF was launched at a time when the nation’s aspirations for equality and due process of law were stifled by widespread state-sponsored racial inequality. From that era to the present, LDF’s mission has been transformative—to achieve racial justice, equality, and an inclusive society.

LDF’s litigation, public policy advocacy, and public education programs in the substantive areas of criminal justice, economic justice, education, and political participation seek to ensure the fundamental and basic human rights of all people to quality education, economic opportunity, the right to vote and fully participate in democracy, and the right to a fair and just judicial system. LDF continues to make an impact in the area of public service and was recognized by Fast Company as one of its 2023 Brands That Matter under its public service category.

The NAACP Legal Defense and Educational Fund, Inc. (LDF) seeks a mission-driven, analytically sophisticated, and forward-thinking Director of Digital and Marketing Strategy to help lead strategy, advance modernization, and embed best practices within a rapidly growing, 86-year-old legacy nonprofit organization. Reporting to the Chief Communications and Marketing Officer, the Director of Digital and Marketing Strategy is a senior strategic leader responsible for defining and advancing LDF’s digital strategy and marketing vision. The role serves as a thought leader and subject matter expert on the evolving digital landscape, providing forward-looking insight, and continuous improvement across platforms, tools, and audience engagement strategies.

LDF operates in a hybrid work environment where employees are expected to be in the office a minimum of two days per week, unless otherwise indicated.

Responsibilities:

Strategic leadership and planning:

Partner with leaders across the organization to identify opportunities to align digital and marketing strategy with organizational and program (litigation, policy, organizing, and research) priorities
Serve as a subject matter expert to translate historical, cultural, and societal insights into forward-looking, audience-centered digital strategies that drive engagement
Ensure all digital strategies and tactics are consistently aligned with and reinforce LDF’s brand identity, safeguarding the integrity, credibility, and distinct voice of the nation’s preeminent civil rights law firm across all platforms and channels

Team leadership and development:

Manage, mentor, and empower a team of five direct reports: Digital Project Manager, Content Producer (video), Digital Media Strategist (web), 2 Social Media Strategists
Guide workload management and prioritization across the team, ensuring resources are aligned to the highest impact work

Brand marketing and content strategy:

Serve as a senior steward of the organization’s digital brand, ensuring all strategies, content, and campaigns consistently reinforce and elevate the identity, credibility, and distinct voice of LDF across platforms and channels
Partner with the Editorial Directors and the Principal Designer and Brand Manager to uphold and evolve editorial and visual standards
Define and oversee a data-informed digital advertising strategy, integrating paid media into broader content and campaign planning to maximize LDF visibility, audience growth, and impact

Project and campaign management:

Provide senior leadership for the planning, execution, and performance of integrated digital marketing campaigns, ensuring all initiatives advance strategic priorities and deliver measurable impact
Establish and refine organization-wide approval systems, workflows, and governance to ensure content quality and operational excellence across digital initiatives

Department Operations:

Build and maintain relationships with vendors, contractors, and freelancers to enhance the organization’s digital capacity and expertise. Creates and submits contracts for vendors, contractors, and freelancers
Represent the digital and marketing team in organizational meetings, contributing strategic insights and updates on initiatives
Make recommendations about the need for new digital tools, software, and services

Digital marketing analytics and optimization:

Provide senior-level leadership in the use of data and analytics to shape and continuously refine digital strategy, establishing key performance indicators and ensuring insights are translated into performance improvement. Establish best practices for digital measurement and content performance across platforms, guide the strategic use of SEO, AEO, and SEM.
Oversee the development of executive-level reporting and insights, delivering clear, strategic narratives to demonstrate impact and drive innovation and continuous improvement.

Qualifications:

Graduate Degree in Marketing, Communications, Media Studies, Digital Marketing, or Integrated Marketing Communications required
A minimum of 10 years of professional experience, including supervisory experience
A minimum of 8 years of experience managing staff with a demonstrated ability to lead diverse teams
Significant professional experience in digital marketing, communications, or related fields with demonstrated success in developing and leading integrated digital strategies
Experience working in a civil rights or racial justice organization with a strong understanding of communications and narrative-shaping to advance public understanding and engagement
Proven senior-level team leadership experience with the ability to manage, mentor, and develop high-performing teams
Strong proficiency in analytics, including experience with tools such as Google Analytics and the ability to translate data into actionable insights
Experience with social media management and scheduling platforms such as Sprout Social
Experience with content management systems, particularly WordPress, and working knowledge of HTML
Proficiency with creative and design tools, including Adobe Creative Suite
Experience with digital advertising strategies, including paid social and search
Exceptional strategic thinking with the ability to partner effectively with cross-functional teams

The salary range for this position is listed below based on office location:

New York: $130,000 - $170,000

This is not an exhaustive list of all responsibilities, duties, skills, efforts, requirements, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned. This description does not constitute a contract of employment, and LDF may exercise its employment-at-will rights at any time.

LDF offers all eligible employees a generous benefits package. To learn more, click the following link: 2026 Benefits Overview.

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The NAACP Legal Defense and Educational Fund, Inc. is proud to be an Equal Opportunity Employer. We are committed to providing equal employment opportunities to you without regard to race, creed, color, religion, national origin, sex, sexual orientation, pregnancy, marital status, age, veteran status, medical condition or disability, genetic information, gender identity, or any other protected status under federal, state, or local law.