Job ID: 297901
About UsSince 1906, the University of West Georgia (UWG) has been home to those who seek a transformative college experience. UWG is a leading residential, doctoral comprehensive university that offers a broad undergraduate and graduate curriculum based on a liberal arts foundation. Nestled among the pines on a picturesque 645 acres is the University of West Georgia- a hidden gem approximately 40 miles west of Atlanta. Serving approximately 16,000+ students, and offering more than 100 programs, UWG is committed to advancing innovative academic programs and a student-centered business model. Perennially ranked by U.S. News & World Report, the Princeton Review, and Colleges of Distinction as a top national university, West Georgia offers 86 fields of study, including business, computing, nursing, education, STEM, communication and digital media, social sciences, and the fine and performing arts. UWG generates a regional economic impact of more than $650 million annually and provides a safe, quality, and affordable university experience that connects students to post-graduate career and leadership opportunities. UWG has been recognized by the Carnegie Foundation for its institutional commitment to community engagement through teaching, research and creative activities, and public service. West Georgia is one of only 119 U.S. colleges and universities to receive the elective classification in 2020 and is among only 359 institutions nationally. Dedicated to creating a first-choice university for students, alumni, employees, and communities, UWG seeks employees who will advance and support the University's mission of fulfilling the talent needs of western Georgia and the Atlanta metropolitan area, while contributing to the social, cultural, and economic development of the region and state.
The University of West Georgia offers a comprehensive total rewards package designed to support faculty and staff across multiple dimensions; health, wellness, financial security, and professional growth. Employees working at least 30 hours per week gain access to a range of health plans, including medical, dental, and vision, wellness programs, and robust retirement options through Georgia Teachers Retirement System (TRS), Optional Retirement Program, and voluntary 403(b) and 457(b) plans. Employees are granted 13 paid holidays and paid time off accruals and are eligible to participate in the University System of Georgia's Tuition Assistance Program. Fringe benefits include a variety of resources focused on employee physical, mental, financial, and social well-being through Acentra Employee Assistance Program in addition to personal financial advising with Captrust. UWG also offers exclusive discounts and special offers on entertainment, travel, and other products and services through the Perks at Work program, free access to the university recreation facility, discounted campus dining options, and more!
Living in Carrollton, "The City of Dreams," offers the advantages of city life with a small-town vibe. This progressive community with Southern flair offers plenty of shopping, restaurants, nightlife opportunities, and cultural events. Named a City of Excellence in Georgia and listed as one of the 50 Best Small Southern Towns, Carrollton is the cultural, educational, health care, and commercial center for the west Georgia region.
At the heart of Carrollton is its historic downtown and Adamson Square lined with shops, galleries, and restaurants. Each season offers unique local events and opportunities for year-round recreation. Outdoor activities abound through award-winning spaces, including an 18-mile paved walking and biking Greenbelt trail that encircles the city and passes through the UWG campus.
The city embraces the University's students, faculty, and staff, and welcomes the diversity UWG brings to the community.
Invested in education with highly rated city and county K-12 systems, both city and county public school graduation rates are 90% and above and rank among the top in the nation by U.S. News & World Report.
Location
Our campus is located at 1601 Maple Street, Carrollton, GA 30118.
Faculty and staff members are expected to be physically present on campus as needed to support the in-person educational experience and on-campus vitality at the University of West Georgia. Depending upon teaching assignments and student demand, this could include the Carrollton or Newnan campuses.
Job Summary
The Assistant Director of Annual Giving is a member of an ambitious development team responsible for cultivating, soliciting and stewarding annual, leadership and major gifts. Reporting to the Director of Annual Giving the Assistant Director of Annual Giving is responsible for assisting in developing, planning and implementing a comprehensive Annual Giving program that will increase donor engagement and financial support to University of West Georgia and UWG Athletics. This position will play a vital role in growing the philanthropic revenue for UWG Foundation and UWG Athletic Foundation to support the highest level of student success. The successful candidate will be self-motivated, entrepreneurial, have excellent project management skills and willing to take ownership of critical duties.
Responsibilities
1. Annual Giving Campaign Execution & Strategy
Execute Annual Giving Campaigns Execute Annual Giving Campaigns: Manage the implementation of annual giving campaigns across multiple channels including email, digital appeals, crowdfunding, social media and direct mail. Work with the Director of Annual Giving to implement campaign strategies that increase donor participation, retention, and recurring giving. Annual Giving Campaigns & Appeals: In partnership with the Director of Annual Giving, coordinate the execution of multi-channel annual giving campaigns throughout the fiscal year. Support campaign development through digital appeals, crowdfunding initiatives, giving forms, and integrated marketing efforts. Project Management: Manage project timelines and campaign calendars to ensure annual giving initiatives are executed effectively and on schedule.
2. Digital Fundraising Initiatives & Engagement Activities
Coordinate Giving Day and Digital Fundraising Initiatives: Assist in planning and executing the university's Giving Day `A Day to Give West and other digital fundraising campaigns including but not limited to `A Day Ambassador. Responsibilities include coordinating campus partners, managing project timelines, and supporting promotional outreach. This includes balloon delivery and volunteer coordination for both internal and external constituents. Giving Day & Digital Fundraising Initiatives: Assist in the planning and execution of A Day to Give West and related digital fundraising campaigns. Responsibilities include coordinating campus partners, assisting with campaign promotion, and supporting donor engagement strategies. Special Events Fundraising Support: Support annual giving efforts associated with university fundraising events, i.e. the Presidential Black Tie Gala including sponsor engagement, donor outreach, and strategies to increase participation and long-term donor involvement.
3. Donor Outreach, Marketing & Segmentation
Annual Giving Marketing & Giving Vehicles: Work closely with University Communications and Marketing to develop and deploy annual giving appeals and marketing materials. Coordinate the creation and maintenance of digital giving forms, crowdfunding projects, and campaign assets. Manage Targeted Donor Segments: Develop and coordinate annual giving initiatives for key donor segments such as faculty and staff, young alumni, parents, and other priority constituencies to increase participation and engagement. Faculty and Staff Giving: Lead the development and implementation of UWG's faculty and staff giving initiatives. Design targeted campaigns that increase participation, promote recurring giving, and encourage long-term philanthropic engagement among university employees. Campaign Analytics & Collaboration: Work closely with Advancement Services, University Communications and Marketing, Data Services, and the Director of Annual Giving to track campaign performance, manage data requests, and evaluate annual giving initiatives. Support Unrestricted Annual Giving Efforts: Assist the Director of Annual Giving in raising unrestricted funds to support university wide priorities. Contribute to the development and execution of strategies that drive broad-based donor participation and flexible philanthropic support.
Required Qualifications
Educational Requirements
Bachelors Degree
Required Experience
Bachelor's Degree and 1 or more years of related professional experience in fundraising, sales, marketing, recruiting, business development, or similar field. 2 or more years of related professional experience in fundraising, sales, marketing, recruiting and/or business development. Strong interpersonal skills for interaction with donors, prospects, students, alumni, parents and friends of all ages and backgrounds.
Preferred Qualifications
Preferred Educational Qualifications
Bachelor's Degree
Preferred Experience
Working knowledge of Raiser's Edge highly desirable. Working knowledge of principles and practices in annual giving. Experience and demonstrated success in soliciting gifts in the $500+ range. 2-3 years of fundraising, volunteer management, sales or like field Working knowledge of Microsoft Office Suite, CANVA and Raisers Edge. Working knowledge of the principles and practices of individual giving Experience and demonstrated success in soliciting gifts in the $1000+ range. Computer literacy and knowledge of Raisers Edge is highly desirable.
Proposed Salary
Salary is commensurate with experience.
Knowledge, Skills, & Abilities
ABILITIES
Ability to communicate effectively, both verbally and in written form. Ability to represent the University and to work effectively in a team environment with a mix of alumni, friends of UWG, and UWG colleagues. Ability to work on selected weekdays, nights and weekend evenings as required. Well-disciplined, self-motivated and goal-driven; able to work with a high degree of independence as well as part of a team. Ability to appropriately handle confidential matters and information. High energy and passion for UWG's mission is essential.
SKILLS
Strong organizational skills, and effective time management skills. Excellent time management skills and a high degree of organization, careful attention to detail, ability to multitask and to prioritize and manage multiple projects and deadlines. Flexibility and willingness to assume new tasks and special projects. Proficiency in the use of Microsoft Office software; Word, Excel, PowerPoint.
Conditions of Employment
Offers of employment are contingent upon completion of a background investigation including a criminal background check demonstrating your eligibility for employment with the University of West Georgia as determined by the University of West Georgia in its sole discretion; confirmation of the credentials and employment history reflected in your application materials, reference checks; and, if applicable, a satisfactory credit check. Applicants may be subject to a pre-employment drug test. Offers are made expressly subject to the applicable federal and state laws, to the statutes, rules and regulations of this institution and to the Bylaws and Policies of the Board of Regents (BOR) of the University System of Georgia (USG), which are available for your inspection upon request.
Equal Employment Opportunity
Equal opportunity and decisions based on merit are fundamental values of the University System of Georgia (USG). The Board of Regents prohibits discrimination on the basis of an individual's age, color, disability, genetic information, national origin, race, religion, sex, or veteran status ("protected status"). No individual shall be excluded from the participation in, denied the benefits of, or otherwise subjected to unlawful discrimination, harassment, or retaliation under, any USG program or activity because of the individual's protected status; nor shall any individual be given preferential treatment because of the individual's protected status, except that preferential treatment may be given on the basis of veteran status when appropriate under federal or state law.
Other Information
The mission of the University of West Georgia is to enable students, faculty, and staff to realize their full potential through academic engagement, supportive services, professional development, and a caring, student-centered community. The institutional mission and daily operation of the University of West Georgia are guided by our values that support our vision to be the best place to work, learn, and succeed: ACHIEVEMENT, CARING, COLLABORATION, INCLUSIVENESS, INNOVATION, INTEGRITY, SUSTAINABILITY, and WISDOM.
