🩺 Lead the Brand That Will Change the Future of Local Health Care

The Waterloo Regional Health Network Foundation (WRHNF) is seeking an inspiring, strategic, and innovative Director of Marketing & Campaigns to lead the brand and marketing engine powering one of the most transformative health care projects in Canada: the creation of our region’s new hospital at the University of Waterloo site.

This is a unique and career-defining opportunity for a marketing leader who thrives at the intersection of brand building, digital strategy, public engagement, storytelling, and large-scale campaign execution.

You will help shape the public face of a generational capital campaign, elevate our community brand, and lead a team of six exceptional marketing, communications, digital, and design professionals.

Your work will help drive generosity, build belief, and inspire a community to rally behind a once-in-a-lifetime vision for modern health care.

🌟 Key Responsibilities

Marketing Leadership & Brand Strategy

Lead the evolution, refinement, and protection of WRHNF and campaign brand identity, ensuring consistent, high-impact messaging across all touchpoints.
Develop and oversee a comprehensive brand strategy for the new hospital campaign, similar to top-tier Canadian foundations (e.g., SickKids VS, UHN's Together campaigns).
Champion a culture of compelling storytelling that celebrates innovation, patient impact, donor generosity, and the future of health care in Waterloo Region.
Build and maintain a strong reputation for the Foundation through exceptional creative, clear messaging, and compelling public communications.

Campaign Marketing & Public Engagement

Lead the marketing strategy for the Foundation’s major capital campaign — including campaign naming, brand launch, public narrative, digital ecosystem, donor communications, and momentum-building initiatives.
Oversee multi-channel campaign planning, including paid, earned, owned, and shared media, ensuring integration across digital, community, corporate, and hospital audiences.
Create a powerful engagement engine to activate community belief, including storytelling assets, impact videos, social media amplification, community partnerships, and volunteer toolkits.
Work closely with campaign leadership and prospect development to develop marketing materials for leadership volunteers, donors, community partners, and physicians.

Team Leadership & Department Oversight

Lead, mentor, and develop a talented team of six across marketing, communications, design, events marketing, and digital.
Foster a collaborative, high-accountability, innovative culture where creativity thrives and results matter.
Oversee project management processes, workflow systems, and team structure to support growing organizational needs.

Digital & Content Strategy

Build and implement a best-in-class digital-first strategy including website, social media, email, automation, and analytics.
Drive adoption of tools and platforms that strengthen donor engagement and audience reach.
Ensure all content aligns with brand voice and campaign strategy, including storytelling, donor features, patient narratives, thought leadership, and campaign milestones.

Organizational Collaboration & Cross-Functional Partnership

Work closely with philanthropy, Campaign Cabinet, community leaders, WRHN communications, and hospital partners.
Collaborate on integrated marketing plans for major events, 50/50s, annual appeals, community campaigns, and donor stewardship.
Serve as a trusted advisor to Foundation leadership, providing strategic counsel on brand, public messaging, and campaign positioning.

🙌 What We’re Looking For

Experience & Expertise

7–10+ years in marketing, brand strategy, communications, or campaign leadership (preferably in philanthropy, hospitals, higher education, or purpose-driven organizations).
Proven experience leading large-scale fundraising or public-facing campaigns (capital campaign experience strongly preferred).
Demonstrated track record elevating and managing complex brands during periods of growth or transformation.
Experience leading and developing a high-performing team; confident coach, mentor, and strategic partner.
Expert communicator with strong storytelling instincts and a deep understanding of the donor journey.
Skilled in digital marketing, analytics, and multi-channel audience engagement.
Strong strategic planning skills, with the ability to translate vision into actionable roadmaps.
Passion for health care, community impact, and mission-driven work.

Attributes

Visionary and creative — but highly organized and execution-driven.
Collaborative, humble, and energized by building something transformational.
Curious, innovative, strategic, and deeply committed to excellence.
Equally comfortable leading big-picture strategy and getting hands-on when needed.

💡 Bonus Points For

Experience at another major Canadian hospital foundation (SickKids, UHN, Sunnybrook, CHEO, BCCHF).
Experience with campaign naming and brand development processes.
Experience leading agency relationships (creative, digital, PR, video).
Familiarity with Raiser’s Edge, project management tools, and digital automation platforms.

💙 What We Offer

Salary Range: The target hiring range for this role is $110,000 to $130,000, with ability to progress to a maximum of $150,000.
Vacation: 4 weeks vacation plus 4 summer wellness days and additional float days
Benefits: Comprehensive benefits, HOOPP defined-benefit pension, computer and mobile device provided.
Work Culture: We offer a hybrid and flexible work environment, with regular in-person team strategy sessions and a minimum of one day per week in the office to support collaboration and connection.
A mission-driven team where your voice matters and your professional growth is supported.

⚡ The Process

We’re looking for someone who brings heart, hustle, and humility. If that sounds like you - apply in the way that best showcases your passion and strengths. Whether that’s a traditional resume and cover letter or something more creative (video, portfolio, or personal story), we’re excited to meet you.

We are committed to barrier-free recruitment and selection processes and encourage applicants to inform us of any accommodations they may require.

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Director, Marketing & Campaigns

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