Virginia Capital Trail Foundation (VCTF)

Richmond, VA

Position Summary

The Communications & Engagement Manager plays a central role in advancing the mission of the Virginia Capital Trail Foundation by strengthening brand visibility, deepening community engagement, and activating volunteers and partners across the 52-mile Capital Trail corridor.

This position is responsible for executing cohesive communications, managing digital and print content, and leading volunteer engagement efforts - including the Trail Ambassador Program. The ideal candidate is a strong storyteller, highly organized, and passionate about connecting people to outdoor spaces and community initiatives. This position reports to the Director of Development & Communications.

Core Responsibilities

Communications & Brand Management

Execute and maintain a cohesive brand across all platforms and materials
Develop and manage content for social media, the website, outreach campaigns, and newsletters
Create and oversee production of collateral (brochures, impact reports, event materials, etc.)
Support storytelling efforts that highlight Trail impact, partnerships, and community voices
Ensure consistency in messaging across programs, events, and development initiatives

Community Engagement & Volunteer Programs

Lead and grow the Trail Ambassador Program, including recruitment, training, and coordination
Manage volunteer engagement opportunities such as cleanups, community events, and activations
Serve as a key liaison between VCTF and community partners for co-created programming
Coordinate volunteer communication and scheduling systems
Support expansion of engagement opportunities across the Trail corridor

Partnership & Program Support

Collaborate with partners to co-create Trail-based programs and engagement opportunities
Ensure programs are effectively communicated and supported through volunteer activation
Work closely with internal staff to align communications with events, development, and Trail initiatives

Digital & Content Management

Maintain and update website content
Manage email marketing campaigns and audience segmentation
Track engagement metrics and adjust strategies accordingly
Support CRM-related communications and audience outreach efforts

Qualifications

3 - 5 years of experience in communications, marketing, nonprofit engagement, or related field
Strong writing and storytelling skills across multiple platforms
Experience managing social media, email marketing, and digital content
Ability to manage multiple projects and deadlines with attention to detail
Experience working with volunteers or community programs preferred
Passion for outdoor recreation, trails, and community impact strongly preferred

Salary & Benefits

Salary Range: $55,000 – $68,000, commensurate with experience
Retirement: IRA retirement plan with 3% company match
Healthcare: Competitive healthcare benefits package
Disability Insurance: Employer-supported coverage
Paid Time Off: Generous vacation and paid leave policy
Additional Benefits: Hybrid work environment and meaningful mission-driven work

About the Virginia Capital Trail Foundation

The Virginia Capital Trail Foundation’s mission it to protect, promote, and enhance the Virginia Capital Trail - a 52-mile paved multi-use trail connecting Richmond and Williamsburg – and to engage the communities around it. VCTF works to expand Trail access, foster community engagement, and promote outdoor equity across the region.

How to Apply

Please email your resume and cover letter to careers@virginiacapitaltrail.org.

Virginia Capital Trail Foundation

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