Director of Marketing and Communications

Mark Morris Dance Group • Full-time • New York, NY, US • $90k - $115k / year • 3w ago

The Mark Morris Dance Group is seeking a Director of Marketing and Communications to strategically advance our visibility, reputation, and audience engagement. The Director is responsible for promoting the Mark Morris Dance Group’s performing company, Dance Center, Dance for PD, school, and community programs. This position will play an integral role in ensuring the organization’s brand is effectively communicated to diverse audiences, including ticket buyers, donors, students, community members, press, presenters and other industry professionals.

As a member of the senior leadership team, the Director collaborates closely with the Executive Director, Chief Financial Officer and Director of Development to align marketing efforts with institutional goals. The Director will also lead external communications, represent the organization publicly, and play a key role in driving messaging for major initiatives.

Reporting to the Executive Director, this role manages branding, content strategy, digital and print communications, advertising, public relations, and audience development initiatives. This role oversees a team of three to four staff members, including a Marketing Manager, Creative Content; Marketing and Digital Engagement Associate; Dancer Social Media Liaison and external consultants.

Key responsibilities include but are not limited to:

Strategy and Leadership

Develop and implement a comprehensive marketing and communications strategy to enhance local, national, and global awareness of the organization’s mission and programs.
Communicate regularly with the Executive Director and department heads to align marketing strategies with institutional priorities.
Collaborate closely with the Development Department leveraging marketing strategies to design and execute integrated campaigns that build and diversify the organization’s base of support, strengthen donor relationships, and drive philanthropic engagement.
Lead and mentor a high-performing marketing team, providing strategic direction, professional development, and performance management.
Promote a culture of collaboration, innovation, and creative thinking, encouraging the team to experiment with new strategies to stay motivated and bring fresh ideas to the table.
Oversee and manage the marketing budget, effectively allocating resources to achieve marketing goals within budget.
Develop and implement crisis communication strategies to safeguard the organization’s reputation and ensure clear, transparent messaging during challenging periods internally and externally.

Audience Development and Revenue Growth

Drive audience development, engagement, and revenue growth by creating and managing marketing campaigns for performances, education programs, and community engagement initiatives.
Develop and execute strategies to support the recruitment and retention of students across all education programs.
Partner with the Development Department to enhance audience engagement through targeted email automation, segmentation, and personalized donor journeys that drive sustained support and increased giving.
Support Artistic department and booking representative in the active promotion of the Mark Morris Dance Group and Music Ensemble to presenters, venues, and festivals, leveraging marketing materials, media campaigns, and strategic partnerships to expand performance opportunities.
Advise, assist, and support presenters in their efforts to sell tickets to MMDG performances.

Marketing Execution and Content Development

Manage all marketing efforts, including digital and social media advertising, SEO, and email marketing.
Lead brand management efforts, ensuring consistent messaging and visual identity across all digital and print communications.
Develop and implement comprehensive social media strategies to drive engagement, visibility, and community connections, including influencer and partner collaborations.
Oversee content creation and media production, collaborating with designers, photographers, videographers, and copywriters to develop compelling storytelling materials.
Leverage marketing and development automation tools to streamline campaigns and enhance personalization at scale.
Create and execute inclusive, culturally responsive, and accessible marketing strategies to engage a diverse audience.
Lead e-commerce marketing strategies, including online merchandise, Digital Dance Center, and virtual offerings.

Data, Analysis, and Innovation

Track, analyze, and report on campaign performance; use data-driven insights to optimize strategies and improve outcomes.
Implement testing frameworks (A/B testing and multivariate analysis) to continuously refine campaign strategies and ensure marketing initiatives deliver optimal results.
Collaborate with cross functional teams—including IT, operations, and program leads—to ensure marketing technology and initiatives are fully integrated and support overall organizational objectives.
Monitor industry trends in arts and culture to ensure the organization’s offerings remain relevant, competitive, and community focused.
Conduct surveys and gather feedback from constituents to evaluate and enhance programming, ensuring offerings meet community needs and align with organizational goals.
Oversee the ongoing integration of Salesforce, consolidating audience, donor, and participant data from multiple platforms.

Partnerships and External Relations

Develop strong relationships with press and external partners to maximize coverage and visibility.
Manage external consultants and vendors, including PR/media firms, digital agencies, freelance designers, and content creators.

Supervisory Responsibilities:

Minimum Education & Experience Requirements:

8-10 years of marketing experience, preferably in the cultural or performing arts sector.
Proven expertise in branding, digital marketing, audience development, and content strategy.
Strong background in campaign management, media relations, and storytelling.
Experience with Salesforce (or other) CRM systems, Marketing Cloud Account Engagement, email marketing platforms, Google Analytics and other digital metrics platforms, and SEO.
Demonstrated ability to leverage data and analytics tools to measure campaign performance and inform strategy.
Proficiency in Microsoft O365, MS SharePoint, Google Workspace and WordPress (or similar tools).

You will be successful in this role if you:

Are an Outstanding Leader – You have an inspiring creative vision and see obstacles as opportunities. Once you have a goal in sight, you are dedicated in your pursuit. You thrive on continued learning and professional development.
Have Launched New Programs and Initiatives – You know the ins and outs of audience/customer-base segmentation and development. You have a track record of significantly growing fans or customers.
Have a Strong Aesthetic Sensibility – You have a great eye for design and understand how to support and interpret the artistic director’s aesthetic and vision.
Are an Extraordinary Project Manager – You are incredibly organized and can manage multiple initiatives, keeping the larger group on track to meet deadlines.
Love our Work and Align with our Core Values – You’re inspired by the ways in which we celebrate our diverse community, pursue excellence in all that we do, advance access, exposure and opportunity to dance and music, and cultivate creativity. You’ve seen a show or taken a class, and you’re hooked!

SCHEDULE: This is a full-time, exempt position that requires on-site work. A flexible hybrid schedule may be considered after the successful completion of a six-month on-site introductory period.

To join our team, please include a cover letter addressed to Nancy Umanoff, Executive Director, with your resume submission. Your cover letter must highlight relevant experience; resume submittals without a cover letter will not be considered.